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The web page derrickhayes.com states the following, "Of Encouragement Speaker Derrick Hayes." I viewed that the webpage stated " If you need a speaker for a School Assembly or Professional Development." They also said " If you need a speaker for Orientation, Student Development, Leadership Conference or Professional Development. If you need a speaker for Personal Development, Professional Develpment, Meetings, Conferences or Events. Is something that you want to pursue at this time. Cost effective is important because you can go to training after training, never get what you need, neve." The meta header had Derrick as the first search term. This keyword is followed by Hayes, Motivational, and Speaker which isn't as important as Derrick. The other words they used was In. Georgia is included but could not be understood by search parsers.